New Product Development
New product development is a process of idea generation, creation, designing, validation, and launching of a product that is completely new to the market.
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Key Takeaways!
- New product development is the process of bringing a new product to market, which includes generating the idea, assessing its market potential, refining it, creating a prototype, and ultimately launching it for sale.
- To remain competitive in the market, companies either develop new products or improve the existing ones.
- Building a product that’s already been conceptualized and tested falls under regular product development while coming up with a completely new idea, generating, developing, and launching it is involved in new product development.